Philippines: Rising High Tech Exporter
by: Dennis M. Arroyo
Inquirer News Service
July 2003


THE finding should raise some eyebrows and some pride.

Newsweek (June 23, 2003) quotes a World Bank study on export opportunities to China. The research says that South Korea's advantage lies in low-tech exports like steel, Japan's is in mid-tech machinery, and "biggest surprise of all, the Philippines' are in high tech."

Actually made in RP

The piece further quotes Jaffy Jurado, technical officer with the Semiconductor and Electronic Industries trade association of the Philippines.

"Not a lot of people know this, but we make a lot of the basic building blocks that go into remote controls, phones, watches, and other things that are made in China," says Jurado.

What's going on? Different reports echo the same conclusion: the Philippines is becoming the place to be for hi-tech manufacturing.  Investments in the information and communication technology (ICT) sector rose by 240 percent in the first quarter of 2003.

Deep manpower pool

Behind the trend is a rich human resource base for information technology jobs.

The Philippines has a 94-percent literacy rate and a large pool of college students. It also has the edge in English proficiency, being the 3rd largest English speaking nation in the world. In Asia, the country's supply of IT workers is second only to that of India--which has a population of one billion.

Research firm the Meta Group ranked the Philippines No. 1 in the world in terms of knowledge workers. Its Cyber Atlas of 2000 put the Philippines ahead of 47 other countries, including the United States, Australia, France, Canada, and India.

From coconuts to computer parts

The Philippines is among just a handful of nations that have enacted a sweeping Electronic Commerce Act. The government is now pushing the full computerization of its operations. For example, procurement will soon be done electronically.

These advantages make the Philippines more competitive in the ICT scene.

Filipino workers are moving up the value chain in electronics. Twenty years ago Filipinos in export processing zones did menial jobs, plugging the right chips into the right holes. The value-added then was only 5-8 percent. Today the ratio has shot up to some 30 percent, with local design, testing, and manufacturing.

Just decades ago, the top Philippine exports were coconut chips. Now they are computer chips. Microelectronics account for even up to 75 percent of the nation's export revenues.

Pentium IV

Amazing but true: 30 percent of Intel's global revenue comes from products manufactured in the Philippines. Further, the most advanced Intel technology will come to the company's factories in the Philippines, according to the firm's president.

Many computers use the Pentium IV chip manufactured by Intel corporation. Around the globe, there are only three Intel factories that make the Pentium IV chip--and one of them is found in the Philippines.

Craig Barrett, chair of Intel has said, "We've been here 23 years, we've been through earthquakes, volcano eruptions, coup d'?etats, changes in environment, but our product gets shipped in the right quality, and on time."

Toshiba is another example. The electronics giant has shut down its laptop manufacturing factories in the United States and has moved them to the Philippines. There is much confidence in the quality of the products. In fact, the laptops made here go directly to their distributors without passing through quality control in the States.

Cell phone chips

The cell phone is very common in the country, and each unit contains a DSP (digital signal processor) chip, which converts sound into digital signals. In 2001 Nokia sold 150 million cell phones to the world market. Each of these units contains a DSP chip made by Texas Instruments in Baguio.

"We are very bullish about the industry primarily because of the success of the wireless gadgets," says Norberto Viera, president of the Philippine unit of Texas Instruments. His company produces 95 percent of all the DSP chips for Nokia.

"As a matter of fact, the demand for these products is so hot that in our factory back in Baguio we are running at full capacity" says Viera.  He adds that their turnover for 2003 should rise to at least 2.3 billion dollars.

That equals the total exports for the garments industry, the nation's second largest export category.

A little more time, global marketing and local faith should power the Philippines to charge through the world highway of high technology.

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